Marketing Strategy & Advertising
Marketing strategies we consider range from local networking and direct marketing to print advertising and social media and include a vast range of tactics designed to reach your target audience. Regardless of industry, every business needs to have a marketing plan in place in order to increase brand awareness, build a cohesive and successful brand image, create customer loyalty and drive revenue. We are small enough to take pride in each and every job, yet nimble enough to take on projects of all sizes. Get the best possible results from every cent of your ad spend by having us design your marketing strategy and manage your advertising for you!
Digital strategy & marketing
We take great care in making sure that your traditional marketing tactics work hand in hand with your digital presence, and that your marketing and branding is communicated in a consistent and integrated manner.
Regardless of the type of industry and plan developed, we will create compelling content that attracts prospects and encourages them to make purchase decisions into your business.
Market research & insights
Prior to any decision making and planning, we perform a thorough market research, collecting vital market and consumer insights to help us build the right marketing strategy for your business.
We take time to evaluate your current status, perform your SWOT analysis, research your competition and their marketing actions, study their best practices, strengths and weaknesses, so that we design a tailor made and effective marketing plan for you.
Email marketing is a great way to help you stay top of consumer’s mind and speed up your sales cycle.
Whether we create weekly newsletters to send to your subscribers or we set up the right automated emails, we create quality designs and content that shifts prospects through your sales funnel.
We will help you develop the right email marketing strategy for your business, research your audience and determine who to target, craft the appropriate content strategy and what your brand’s message should be and finally, when emails will be sent.
Contrary to traditional methods such as industry trade shows, cold calls and sales rep visits, lead generation is a long-term strategy which centers on prospective client and stranger cultivation and nurturing with a goal of building awareness and converting them into actual customers of your company’s product or service over time.
From website optimization & improvement, call to action, forms, landing pages, content creation for social media, blogposts, e-books, white papers, to lead generation ads on social media like Facebook & LinkedIn, email marketing and technologies to identifying companies that visit your site, we will help you design and implement the right lead generation program to increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.
Account based marketing
implemented by sales and marketing that focuses on key, targeted accounts by identifying who your most important accounts are, gathering as much insights on them as possible, using those insights to align your proposition to their challenges, and creating personalized marketing content and engagement around those challenges.
Account based marketing is the right choice for you if:
- You are selling high-ticket products or services.
- You are selling to a high value, limited scale marketplace.
- Your sales team has a high value-per-deal ratio.
- You have a target list of companies you want to win new business from or do more business with.
- Your buyer journey is sales team-led, rather than ecommerce-led.
We help you build and implement the right ABM strategy for your business using new technologies and digital marketing tactics, such as:
- Targeted advertising and remarketing on B2B display platforms, Google Ads & LinkedIn Ads.
- Platforms for identifying companies that visit your site.
- Website redesign with chatbots, call to actions, lead forms.
- Newsletter automations.
- Custom landing pages.
- Engaging accounts on social media.
- Asking current contacts, accounts, and customers for referrals.
- Offering gifts for engagement and interaction.
PPC - Google ads
Want to grow your business but you are hesitant in using pay per click (PPC) advertising because you are unsure of the results it will bring? Will it be worth the money that in ad spending?
With our PPC management services, we help you get more traffic, sales and conversions.
We make sure to fuel your website with high-quality traffic and see your conversions blast, ensuring your ad spend goes toward clicks that actually convert into conversions.
Get to know your customers by tracking their online behavior and analyzing insights.
Google Analytics is by far the world’s most used marketing analytics platform by companies of all sizes and can help you achieve basic to advanced level analysis on your site performance, get information on what marketing channels drive traffic to your site, see which sites users come from at different times of day, what landing page they arrived at, and how long the page took to load for them, so that you’ll be able to make changes to your site with data-driven strategy as opposed to relying solely on intuition.
Our marketing team members are Google Analytics certified and can provide audit services (error or gap check in the data collection process, code tracking, configuration, data integrity, conversion tracking, and account linking), account setup (proper setup and implementation, correct configuration, and necessary business data capturing) and consulting services (determine data goals, interpret existing data, collect data across multiple websites, create customizable reports, and set up conversion funnels).
Social media advertising
Social advertising or paid social media allows us to direct your campaigns to specific audiences by criteria, such as location, age, online behavior, interests and device use.
Social advertising is a high-ROI marketing strategy because you only have to pay for the number of clicks or impressions your social ads get.
We can help you maximize your brand’s visibility, tailor your brand message to specific audience segments to reach more consumers at a low cost, attract, nurture and convert leads to customers generating a better return on investment.
Facebook Advertising | Instagram Advertising | YouTube Advertising | LinkedIn Advertising
Influencer marketing itself is growing rapidly mainly due to brands leveraging on the established trust between the influencer and their audience to sell their products or services.
Moreover, it helps businesses tackle the problem that people don’t engage with their brand ads as they used to or simply block them because of today’s ad explosion in social media and web.
We can help your brand reach out to its potential clients by setting up your macro or micro influencer marketing campaigns, starting from understanding KPIs, identifying the right influencers, negotiating influencers compensation, working on the campaign narrative, managing the execution and finalizing with a thorough reporting.