1. What is digital transformation?
By definition, digital transformation is the adoption of digital technologies by a company. Common objectives for its implementation are to improve efficiency, value or innovation.
In reality and contrary to how simply is defined, digital transformation is the adoption and integration of digital technology into all areas of a business, such as data management, processes, people, culture and organizational change, beginning and ending with how the business engages with its customers.
This evolution of business in the digital age is digital transformation and it is imperative for all businesses, from the small to the enterprise.
2. What is digital marketing?
Digital marketing entails marketing to people, prospect or current consumers, companies, organizations and institutions using internet-connected electronic devices, such as personal computers, notebooks, laptops, smartphones and tablets.
Digital marketing focuses on channels such as search engines, websites, blogs, social media, email, apps and online content to connect with prospects and customers.
Radio, TV, print and film are considered as traditional marketing channels nowadays.
3. What is the difference between digital marketing and digital advertising?
Digital marketing enables businesses to engage with their audience, build or raise brand awareness, share product information and monitor online reputation.
Digital advertising enables businesses to advertise and promote products, offer discounts, gifts and attract buying customers.
In short, digital marketing establishes a target prospect consumer audience while digital advertising drives this audience to sales.
4. Would my company benefit from digital marketing?
Definitely yes! Nowadays, digital marketing has to be an integral element of a business marketing strategy and plan, as well as combined with traditional marketing channels to ensure business success.
5. What is the main purpose of social media marketing?
Social media play a vital role in the sales process and specifically in brand awareness and consideration stage.
Social media platforms allow businesses to connect with their target prospect consumer audience and drive them further in the sales process with content and links to learn more.
By providing relevant information about products and services and engaging with their audience in any given way, businesses are able to convert leads into actual customers.
6. What social media platforms are best for my business?
While social media presence is crucial for all businesses, there is no set answer to this question because each company has different social media needs and strategies depending where its customers are.
To determine which platform is best for the business, it is important we first determine our target audience and social media goals.
7. What is content marketing?
Content marketing is the conception, formation and dispersal of educational or entertaining information with main purpose to generate brand awareness, traffic, leads and sales.
Marketing content does not explicitly promote company’s brand as an advertisement would do and can involve elements, such as videos, infographics, blogs, articles, podcasts, webinars and many more.
8. How important is my corporate or brand identity?
When creating a strong corporate or brand identity, all essential business or brand values need to be applied in the visual elements to be communicated across audiences.
This means that a brand identity is more than just a logo and consists of 5 key elements, personality, consistency, differentiation, awareness and loyalty.
9. How often should I update my website?
Websites that lack movement for long periods of time with no updates and new content are unlikely to perform well or support any useful digital marketing objectives.
Maintaining a static website seems to be very likely a digital brochure that produces few or no leads at all rather than a productive digital marketing tool.
A successful website will have to interact with clients and provide new and up to date information and content. Consistent updates work in benefit of search engines and ranking as well.
As a general rule of thumb, businesses should be publishing new blogs at least twice a month and release significant news or information as soon as possible. Main page and landing pages should be updated as the company grows and evolves.
10. Do I need a blog?
A blog is by far the most used tactic for sharing marketing content by marketers, as it provides to consumers entertaining and/or relevant information on a product or service.
Blogging can be used for literally by any business from small to medium to large firms.
11. Is email marketing still effective?
Definitely yes! Email marketing is one of the most effective ways for a business to reach customers directly.
Unlike crowded social media platforms, emails are personal and tailor-made to consumers who have agreed to receive email communications from the company. This means that they will definitely see the message, the subject and/or the company name.
So, it is a great way to convert an interested consumer into an active consumer.
12. Do I need a video?
Research has shown that online consumers love it! Only on YouTube, people are consuming globally more than a billion hours of video each day.
A video has the ability to bring a company or brand to life and even more, lets companies to educate and communicate with consumer audience through an engaging and entertaining content format.
Smartphones and digital editing apps have made it very easy to create video and share it across multiple platforms, so a potential high ROI is most likely to occur.